I recall that NDTV had banned fairness product ads. That’s a great step in fighting this fair-is-better culture. Every other ad on many, many Indian channels is that of a fairness product. I remember hearing as a teen that pregnant women should eat only white stuff: bread, milk, yogurt, rasgullah and avoid everything black: gulab jamuns, tea, coffee, chocolate blah blah blah, to produce a fair child.

Nandita Das too started an anti-fairness obsession campaign, right? Good for these activists. Need more of them.